Trakway's Purple Reign at 'Taste of London'

More than 50,000 'foodies' flood into the purple park for 5 days of the king of food and drink festivals.

Customer Name

IMG

Location

London

Products Used

Lion Panel

IMG Events put on a glamorous show recently at the Taste of London food festival. IMG have been running the highly successful 'taste of...' festivals worldwide for a number of years now and LION was once again chosen to put in the groundwork for the event. Working closely with the temporary structure and crane contractors, LION installed back and front of house temporary roadways and walkways and service compounds, both for the pop up kitchens and visitor walkways.

Engaging the visitor

We utilised our 'steerable' sections of trakway to curve along snaking avenues and interconnecting corners which added a natural flow to the festival's layout, encouraging visitors to explore along the meandering lanes and discover all the mouthwatering temptations the festival had to offer.

Roll out the carpet

To add even more glamour to the event and tie in the corporate theme of Taste, IMG laid purple 'VIP' carpet onto the trakway which performed extremely well. The unique surface of LIONtrack ensured the carpets gripped well to the surface over the five days of visitors and even the fat, rubber wheeled quad cars didn't disturb the carpet. And when the rain came, the panel surface dispersed the water from the carpets and elevated the Jimmy Choos from the wet grass!

Related Products

Lion Panel

The Lion panel is our premier aluminium trakway systems. This award-winning system has a higher level of grip than any other panel on the market. The system has been certified and independently tested in Germany for strength and capability.

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